Yale Speaker Series: Professor Nathan Novemsky - Better Framing: Techniques for Making Better Decisions in Our Complex World
Learn from an expert in the psychology of judgment and decision-making.
The human mind is incredibly capable. However, it has important limitations when approaching decisions in today’s complex world. This talk will discuss how framing a decision, something that happens usually without us realizing it, can generate important blind spots and degrade our decision making. We will discuss simple ways to avoid the framing trap and see more of what is foreseeable.
Topics include:
How to get better ideas from your team at work
How to make better decisions by running meetings differently
Natural blind spots we all share and how to overcome them
Bonus content for Vegas YSOP weekend: We will also examine how framing is used to make a risk attractive in a gambling context when it would not be acceptable in most other contexts.
Topics include:
Why risk-averse people often gamble
How gambling changes the way we think about money
Psychological tricks we use to feel good about gambling win or lose
This is one decision that’s easy to make! Join us for an evening with Nathan Novemsky, Professor of Marketing at Yale School of Management, and Professor of Psychology at Yale University.
This event is part of our “all-in” Yale Series of Poker weekend. The speaker event is open to the public upon paid registration and is for all ages.
BIO
Professor Novemsky is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.
He teaches managers how to use the latest ideas from behavioral science, including how to give structure to unstructured situations and complexity in a way that maximizes their chances of making good long-term decisions. He also teaches about how to use algorithms and data analysis in the decision making process in a way that allows people to contribute what they are best at and computers to contribute what they are best at.
He is also an active member of the Yale Center for Customer Insights. As part of the Center, he actively partners with practitioners to develop new insights into customer behavior that are both relevant to practitioners and new to the academic literature. He has also consulted on numerous legal cases (including deceptive advertising and defamation) where a key issue is how individuals interpret information they see in the media and other contexts.
EDUCATION
PhD, Princeton University
MA, Princeton University
BA, Wesleyan University