Better Framing: Techniques for Making Better Decisions in Our Complex World
Join us for an evening with Nathan Novemsky, Professor of Marketing at Yale School of Management, and Professor of Psychology at Yale University, as he discusses the psychology of judgment and decision-making. Tying into our Yale Series of Poker weekend, bonus Vegas content will be included about how framing is used in a gambling context. This all-ages event is open to the public upon paid registration.
BIO
Professor Novemsky is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.
He teaches managers how to use the latest ideas from behavioral science, including how to give structure to unstructured situations and complexity in a way that maximizes their chances of making good long-term decisions. He also teaches about how to use algorithms and data analysis in the decision making process in a way that allows people to contribute what they are best at and computers to contribute what they are best at.
He is also an active member of the Yale Center for Customer Insights. As part of the Center, he actively partners with practitioners to develop new insights into customer behavior that are both relevant to practitioners and new to the academic literature. He has also consulted on numerous legal cases (including deceptive advertising and defamation) where a key issue is how individuals interpret information they see in the media and other contexts.
EDUCATION
PhD, Princeton University
MA, Princeton University
BA, Wesleyan University
Also happening during our “all-in” YSOP weekend is our Yale Series of Poker, where you get to play on the same floor, at the same time as the World Series of Poker. Get more details here.